CustomerRelationship Management (CRM) is one of those great concepts that swept the business world in the 1990’s with the promise of forever changing the way businesses small and large interacted with their customer bases. In the short term, however, it proved to be a cumbersome process that was better in theory than in practice for a variety of reasons. First among these was that it was simply so difficult and expensive to track and keep the high volume of records needed accurately and continuously update them.




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Technology changed the way Business is done over the last decades, but how can technology improve your Business in 2012?  

Information technology is no longer in its infancy, but represents a greater transition phase, for example nowadays we cannot imagine accounting without an accounting software or either way it would be pretty hard to work without it.

A lot of entrepreneurs recognize Technology as a way to eliminate the expenses with unskilled labor and substitute it with machines that will do the job cheaper, faster and at a higher quality. Information Technology is different, and it’s recognized for improving labor productivity, “makes things easier” as they would say. Information has an enormous importance, the speed with which it circulates through the system, the accuracy of the information and its redundancy cannot be ignored. As a result to all these, a lot of companies, even the small ones, implemented Computer Software to handle the information in the system.




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A CRM application is the best choice when you want to improve your productivity and increase your sales. Of course, it is an efficient way to establish a long-term relationship with your costumers due to better communication. These are seven reasons to use a CRM application:


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A lot of companies faced problems in the last 3 years and one of the most affected departments, when things are not working the way they should, is the Sales Department. We can all understand that the economy is not doing too well but not too many managers think about the impact it has on the employees, specially the ones that work in Sales.

Accelera made an interesting study about the mental status and reactions of sales representatives when they are facing hard times.


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Zimplu is the uncomplicated CRM solution used by sales, customer support and marketing departments.


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